MM is a movement centred around building a community that understands the importance of nutritious and ample food for everyone. We are a collective of people passionate about seasonal produce, emotive food, community inclusion, and the preservation of the environment.

We aim to use natural and traceable ingredients to create tasty dishes, whilst also celebrating the cultural nuances of our many traders. The focus is on the ingredients, artisan producers, the community, and visitors.

The FarMM

The FarMM is a not-for-profit arm of Mercato Metropolitano (MM) built to empower and protect the MMovement. It aims to create cohesive and meaningful connections between our partners, communities, governing bodies, charity organisations, and along our supply chains.

Using food to educate and engage humans, we aim to build stronger societies and balanced food systems, whilst only leaving a positive impact on the planet. At the FarMM we are rethinking how urban communities gather, savour, and celebrate good food – and how business can create more opportunities to connect people with the food on their plate.

Our MManifesto

Celebrating our second anniversary in 2018, we developed the MM manifesto defining ourselves as a movement and describing what we advocate, how we work and what our goals are for communities. Our manifesto promotes shared values and collective actions towards a more sustainable future for all.



People have an absolute right to food.
This means that every individual should have physical and economic access at all times to sufficient, adequate and culturally acceptable food – produced and consumed sustainably.

We advocate for authentic, nutritious, and straightforward food. We hold food at the highest standard from seed to plate, resulting in truly good food. Our standards are safeguarded through our provenance and traceability practices which respect food as it should be – natural, seasonal and as locally sourced as possible whilst upholding farming and livestock standards.



Through our food, we support your wellbeing and the one of our planet. Our food adheres to our Healthy Sustainable Eating standards, which endorse healthy eating choices and public health aims while honouring our sustainability standards. Healthier lives, healthier planet.

In MM, we invest in educating humans in all things food. From children to the elderly, we focus our educational activities on the cultivation, the preparation and finally the consumption of food. For MM, one educated human equals one empowered human participating in an improved food system.



From tracing ingredients to promoting a wide range of activities that help our planet, we continue to push for positive change. By reducing our waste and partnering with sustainable traders, we aim to improve the natural environment for future generations.

We want to protect small-scale artisanal food production as a fundamental pillar for delivering adequate food. This means helping small scale farmers and food artisans earn a dignified living from their craft, so that future generations can a enjoy a rich variety of food and rural communities can flourish.



We are responsibly reducing and reversing our impact on the environment as a business through our Circularity programme. By mirroring natural cycles in nature, we are achieving a clearer future, where limited materials, time and resources are used thoughtfully.

We’re creating a community of people that share a passion for food as a catalyst for change. We believe that sharing food creates social cohesion and helps urban and rural communities grow stronger.



We incubate and create opportunities for entrepreneurs with a passion for developing innovative and sustainable business concepts, including community initiatives or service-focused projects.

At MM, we want our entire team to feel educated and supported. We believe that one educated and empowered employee will consequently bring added value to the company. As part of the SDGs, employers are called to action to ensure a sustainable workplace that meets the needs of their community.

Thought Leadership

The MM Movement aims to change food production, processing and consumption, maintaining that large distribution and retail chains need to change their approach to food and consumers need re-discover the benefits of natural and non-processed food.

Here you can read the latest leadership thoughts on key issues in this space from us and our aMMbassadors around the world.


We are a movement and our movement needs committed people to help it keep moving! We encourage anyone to sign up to be part of our vision. We are proud to have incredible ambassadors across the globe.

valeria amos

Baroness Amos

Diplomat, former UN Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator

ann grant

Ann Grant

Former diplomat and British High Commissioner to South Africa

Haruo Iwasaki

Haruo Iwasaki

Representative Director & COO of Human Optimization Platform, Inc., former President & CEO of Mitsui & Co (ITALIA) S.p.A., former President of the Japanese Chamber of Commerce in Italy

Simon Sylvester-Chaudhuri

Founder and Executive Director, CIV:LAB

alex macdonal

Alex MacDonald

Mercato Metropolitano, Lisbon aMMbassador


David Savino

Public relations professional, former business journalist and TV news producer

paolo taticchi

Dr Paolo Taticchi

Principal Teaching Fellow in Management and Sustainability, Imperial College Business School

iqbal wahhab

Iqbal Wahhab OBE

Founder, The Cinnamon Club and Roast; High Sheriff of Greater London

Sue Nelson

Founder, Breakthrough Group, Food and agriculture author and broadcaster

Shingo Sekiya

Founder, Place Solutions Group Tokyo

Sean Gildea

Partner, The Dartmouth Group

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London