Want to make your ‘dreaMM’ come true? Join the MMovement with a 3-month rent-free tenure!

Are you an aspiring entrepreneur with a business dreaMM? If you have a great idea, we want to make it happen! We’ve now opened applications for ‘dreaMMers’ to join our MMovement – with a 3-month rent-free tenure in one of our vibrant, sustainable community markets!

Simply apply online and pitch your business idea for a chance to join our MMovement and bring your dreaMM project to life.

What will the ‘dreaMMer’ receive?

  • A 3-month rent-free tenure at one of our vibrant community markets!
  • Free 1-2-1 consultations with our team, to help you create a business plan, source sustainable, local ingredients, receive branding and marketing advice, and more.
  • Support and advice from one of our current trading partners.
  • Financial support from MM to cover the fixed costs associated with the pop-up.

Applications closed on 30th May 2023.

If you’re ready to take your business idea to the next level, here’s what you need to know…


what do you need to do to participate?

You simply need an idea, a concept, and a whole lot of passion! If bringing people together through the love of food and community is who you are, then the dreaMM campaign instantly moves you closer toward turning your passion into a business.

Important: you need to be an NCASS member and have an NCASS number. Simply pop in your unique NCASS code into your online application and you are on your way to becoming a dreaMMer!

what are we looking for?

As our MM community markets are expanding in the UK and internationally, we are looking for both food and non-food businesses, that are aligned with our vision and values, to join our MMovement and grow with us.

what are our values?

The MMovement draws people who are passionate about good, nutritious and affordable food for everyone.

Building sustainable and inclusive communities for both people and the planet to thrive is at the heart of MMovement.


It’s not just food-focused businesses that we’re looking for, if your project falls into any of the below categories, we want to hear from you:

Innovative Business Concepts

Both food and non-food concepts, including retail offerings, creative businesses, cultural concepts, food stalls, musical concepts, etc.

Sustainable Business Projects

 Innovative agro-economic projects, smart agriculture ideas, innovative recycling methods, forward-thinking waste management solutions etc.

Community Initiatives

 Businesses involved in community initiatives or keen to take part in them, local organisations keen to set up community partnerships, organisations with ideas for community programmes. 

Service Entrepreneurs

Repair shops, fitness professionals, translators, handymen, shoe menders, hairdressers, seamstresses, health professionals etc.


To enter, please fill out the application form with details on your dreaMM business.

Applications will close on Tuesday 30th May 2023.

Shortlisted entries will then be invited to pitch their concept in person to a panel of expert judges on Thursday 15th June 2023, following which a dreaMMer will be selected.

What are you waiting for? Make your dreaMM a reality and submit your business idea today!


Applications closed on 30th May 2023.

My name is Andrea Rasca. I have always loved markets and eating well. Nothing makes me happier than sharing a meal with my family and friends, laughing and eating together.

I started MM, my idea of an urban food market, to put real food back into our cities. In MM, you can buy bread made by bakers, eat food cooked by independent business owners and buy produce from artisanal makers. In a lively and warm atmosphere where communities are connected and people spend time chatting and talking to one another.

Our vision is for MM to be more than a market. We aim to create a vibrant MMovement with a vision towards good food, building communities and promoting sustainability, in everything we do.

The ultimate DreaMM for us is to make nutritious and affordable food available to everyone.

Thank you for joining our MMovement.


MM is much more than a food market; it’s an urban destination and a community space. We create responsible approaches to producing and consuming food and build communities through a diverse range of events, workshops and cookery lessons.

We are launching our DreaMM incubator to support entrepreneurs and incubate start-ups to break down barriers and build a thriving economy. As our Markets are expanding, we are looking for new people, businesses and initiatives who share our values to join our MMovement and bring their dreams to life!

Our MManifesto

Our MMovement is driven by a vision for good food, community and sustainability. This is our MManifesto.

Applications closed on 30th May 2023.

have you got any QUESTIONS?

Email [email protected] with any queries you may have.

Terms and Conditions of entry into the DreaMM campaign:

A. In consideration of the submission of application and any associated information (”Entry”) to participate as an applicant in the DreaMM Campaign, you (“You”) are accept these terms and conditions and irrevocably give Mercato Metropolitano Ltd including any of its group companies, employees, agents and contractors (“Mercato”) the right and permission:

  • To publish your Entry on Mercato website and grant a non-exclusive, royalty-free, worldwide licence to use and publish your Entry in electronic format and hard copy, both as a full video and as screen shots, for purposes connected with the DreaMM Campaign, and to adapt the Entry to enable such publication (including to shorten or edit it for such purposes), and You hereby irrevocably waive, for the benefit of Mercato, all moral rights in the Entry to which you are entitled.
  • To use Your name, photograph and town or city of residence for the sole purpose of identifying you as a participant in the DreaMM Campaign
    You acknowledge and agree that having been selected as a finalist for the DreaMM campaign, You waive any right to royalties or other payment for the use of Your Entry. I attest that You own the copyright to Your Entry as its author. If another person has contributed to your Entry, You warrant that You have received an assignment of all associated copyright. Mercato reserves the right to ask for evidence of that assignment at any time.

B. You further represent and warrant to Mercato that:

  • You have read these terms and conditions and confirm that You have full right and authority to execute this release and waiver.
  • The video and written application is Your original work.
  • All statements and information included in Your DreaMM Application and any other statements and information that You have provided or will provide to Mercato are true and complete.

C. By participating in the ‘dreaMM’ campaign you consent to allow your entry and basic information to be shared by MM for internal and external use with NCASS and other third parties, for the purpose of promotion and continuation of the DreaMM accelerator programme.

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London