Celebrating our second anniversary in 2018, we developed the MManifesto, to define ourselves as a movement. It describes what we advocate, how we work and what our goals are for our communities. Our MManifesto promotes shared values and collective actions towards a more sustainable future for all.

We are committed to the advancement of the 17 Sustainable Development Goals (SDGs). In 2019, we signed the United Nations Global Compact (UNGC) to align MM’s strategies and operations with the principles surrounding human rights, labour, the environment and anti-corruption.

Our MManifesto defines the MMovement’s 6 foundational values and supporting principles:

Food as a Human Right

SDG 2, 3, 10 &12

The right to food is a human right. It is about dignified access to affordable, nutritious and adequate food that is also culturally inclusive. We advocate for authentic and seasonal food, and our provenance and traceability practices ensure product integrity – or what we call ‘Food As It Should Be’.

Promoting Wellbeing

SDG 3 and 4

We care for people and the planet, and our food adheres to ‘Health and Sustainable Eating’ standards. The way we source and serve our food matters; maintaining a supply of affordable and nutritious food for everyone matters. We inspire and empower people by informing and sharing our food knowledge because informed food choices impact our bodies and our environment. MM’s activities, educational workshops and cookery classes help us raise awareness of food and well-being, influencing communities all around our sites.

Building Stronger Communities and Partnerships

SDG 10,12 & 17

Our community is built by people who share a passion for food. Sharing food builds social and cohesive communities, and makes people feel welcome and included.

Respecting the Environment

SDG 9, 11 &12

We care for the earth that sustains us. We work with local producers, farmers and food traders who are placing sustainable food and farming at the centre of our food systems. Because all life on our planet is interconnected, what is good for us is also good for the environment. Since 2016, we have been championing the circular economy movement in Food & Beverage by managing our resources and stopping food waste to protect our environment.

Small Is Beautiful

SDG 2 and 12

We champion and nurture small-scale artisans and local producers as much as possible. We want to support their craftsmanship and desire to preserve their food heritage for future generations.

Incubating a Sustainable Future

SDG 4, 8, 9 & 10

We incubate and generate opportunities for entrepreneurs with a passion for developing innovative and sustainable business concepts. Empowering people to take part in MM’s community activities and initiatives stimulates and promotes sustainable economic growth.

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London