Celebrating our second anniversary in 2018, we developed the MM Manifesto, to clearly define ourselves as a movement. It describes what we advocate, how we work and what our goals are for our communities. Our Manifesto promotes shared values and collective actions towards a more sustainable future for all.

In 2019, we signed the United Nations Global Compact, a call to companies to align strategies and operations with principles surrounding human rights, labour, environment, and anti-corruption. By joining the UNGC, Mercato committed to the advancement of the 17 SDGs together with other 13,555 companies. The new MManifesto is therefore a merger of SDGs and MM values and it captures the MMovement towards good food, building communities and promoting sustainability.

Right To Food

An Absolute Right to Food!

We believe in providing economically accessible food that is nutritionally adequate, culturally inclusive and dignified.

Educating & Empowering Humans

We focus our educational activities on the cultivation, preparation and consumption of food.

Food As It Should Be

We advocate authentic, nutritious and straightforward food from seed to plate, resulting in truly good food.

Fighting the Climate Crisis

From tracing recipe ingredients to promoting a wide range of activities that help our planet, we continue to push for positive change.

Support Wellbeing

Your food habits at MM will support the wellbeing of our planet. Our food adheres to our Healthy Sustainable Eating standards.

Small Is Beautiful

We protect and nurture small-scale artisanal food production by helping producers earn a dignified living from their craft when selling in MM.

Advocating Circularity

We are responsibly reducing and reversing our impact on the environment as a business through our Circularity programme.

Building Stronger Communities

Our ever-expanding community network and sustainable efforts are helping urban and rural communities grow stronger together while helping mother nature thrive.

Inclusive Economic Growth

At MM, we want our entire team to feel educated and supported. We believe that one educated and empowered employee will consequently bring added value to the company.

Dreaming & Incubating

We incubate and create opportunities for entrepreneurs with a passion for developing innovative and sustainable business concepts.

Join the MMovement

MM is inviting people, companies and policymakers across London, the UK and the world to join the movement to change food culture in the country. This is an open invitation for people who believe in:

Healthy, sustainable, living food made with rural, artisanal practices

Supply chains that prioritise quality over price and make good, healthy food available

The importance of community in cities across the world, starting with London