Do you have a cool, tasty food concept you are looking to scale? What about an amazing entertainment offering or a community-based cultural startup? Do you have a great idea? We want to help you make it happen.
Come, apply, and pitch your ideas for a chance to join our MMovement and accelerate your DREAMM project into A BIG HIT!
To participate, you will need to be an NCASS member and have an NCASS number. Then, you can fill out the application here and you are on your way to becoming a dreaMMer!
As our MM Markets are expanding in both the UK and Internationally, we need both food & non-food businesses, that are aligned with our vision & values, to join our MMovement and grow with us.
Both food and non-food concepts, including retail offerings, creative businesses, cultural concepts, food stalls, musical concepts, etc.
Innovative agro-economic projects, smart agriculture ideas, innovative recycling methods, forward-thinking waste management solutions etc.
Businesses involved in community initiatives or keen to take part in them, local organisations keen to set up community partnerships, organisations with ideas for community programmes.
Repair shops, fitness professionals, translators, handymen, shoe menders, hairdressers, seamstresses, health professionals etc.
A refugee-led start-up sharing the culinary traditions of the Silk Road that we helped to grow and run their own business independently.
A craft brewery rooted in German tradition, bringing authentic German style beers served fresh on-site.
A hydroponics farming project growing the freshest and most delicious greens for London chefs.
A young Urban Farming Company trying to convert unused spaces into farms, to produce as much food as possible within the city limits.
A roaming, theatrical, cinema with independent roots.
November 4, 2020: MM will host an info-webinar with NCASS to talk about DreaMM and answer any of your questions!
November 15, 2020 – December 15, 2020: Apply to the DreaMM campaign HERE.
December 15, 2020 – January 15, 2020: Selected applicants will create their online pitch using MM’s guidelines and guidance.
January 15, 2020 – January 31, 2020: Applicants pitch their DreaMM to a panel of judges online
February 10, 2021: MM announces the NCASS DreaMM winners!
Feburary 11, 2020 – May, 2021: MM onboards the winners into one of our London markets.
The MM Team will be evaluating your proposal using the following questions:
• Does your project or initiative fit within our MM culture?
• Does your project or initiative improve the world in some way?
• Is there originality in the proposed project or initiative?
• Is there clear potential for development?
• Is the proposed project or initiative in line with our vision for good food, sustainability and bringing value to communities? And if yes, how?
My name is Andrea Rasca. I have always loved markets and eating well. Nothing makes me happier than sharing a meal with my family and friends, laughing and eating together.
I started MM, my idea of an urban food market, to put real food back into our cities. In MM, you can buy bread made by bakers, eat food cooked by independent business owners and buy produce from artisanal makers. In a lively and warm atmosphere where communities are connected and people spend time chatting and talking to one another.
Our vision is for MM to be more than a market. We aim to create a vibrant MMovement with a vision towards good food, building communities and promoting sustainability, in everything we do. The ultimate
DreaMM for us is to make nutritious and affordable food available to everyone.
Thank you for joining our MMovement.
MM is much more than a food market; it’s an urban destination and a community space. We create responsible approaches to producing and consuming food and build communities through a diverse range of events, workshops and cookery lessons.
We are launching our DreaMM incubator to support entrepreneurs and incubate start-ups to break down barriers and build a thriving economy. As our Markets are expanding, we are looking for new people, businesses and initiatives who share our values to join our MMovement and bring their dreams to life!
Our MMovement is driven by a vision for good food, community and sustainability. This is our MManifesto.
Email [email protected] with any queries you may have.
A. In consideration of the submission of video and written application and any associated information (”Entry”) to participate as an applicant in the DreaMM Campaign, you (“You”) are accept these terms and conditions and irrevocably give Mercato Metropolitano Ltd including any of its group companies, employees, agents and contractors (“Mercato”) the right and permission:
B. You further represent and warrant to Mercato that:
C. By uploading your DreaMM participation video to social media with the hashtag #dreamm2020 and associated hashtags, you consent to allow your entry and basic information to be shared by MM for internal and external use with NCASS and other third parties, for the purpose of promotion and continuation of the DreaMM accelerator programme.
D. The DreaMM Pitch Day and accelerator programme are subject to cancellation or rescheduling at MM’s discretion and depend on current Covid-19 developments and any other restrictive measures.
